The 'fix and flip' investment strategy is one of several available to real estate investors. While some consider it to be relatively straightforward, it has its complexities as any other business endeavor. If executed poorly, it can lead to much lower returns than expected. In a competitive market where there is a shortage of houses to flip, workers and materials, flipping houses can become more difficult than usual. In this economic environment, investing in a distressed property that meets all the characteristics needed for high returns becomes essential. Furthermore, if you are new to fix and flipping, or if you already have done several, it is good to remember that seeking the help of professionals can make the entire process efficient and beneficial.